Home

Fiat unveiled new Fiat 500 by Gucci this week at France. Fiat 500 by Gucci customized with Gucci elements by Gucci Creative Director Frida Giannini, the Fiat 500 by Gucci will be available in two colors, white and black.

Sport Gucci’s signature (green and red stripe) will runs along Fiat 500 exterior and its seats, gearshift, gearshift, seatbelt and carpet. For the GG logo will be on Fiat 500 hubcaps, and gucci Signature will be splashed on the rear hatch and the door pillars. Also one version will come with rear brake calipers in Gucci green.

The Fiat 500 white version greeted guests at Fiat’s MotorVillage Rond-Point des Champs Elysées, where the automaker brought in up-and-coming songstress Alice Gold to perform live and Chanel sound designer DJ Michel Gaubert to mix music. Guests included Aïssa Maiga, Elisa Tovati, Elodie Frégé, Hélène Ségara, Alexandra Golovanoff, Sandrine Kimberlain, Héléna Noguerra, Bruno Putzulu, Stéphane Freiss and Frédérique Bel.

The black edition of Fiat 500 was the star of an exclusive cocktail party at Gucci’s Avenue Montaigne store, where the 500 by Gucci collection of ready-to-wear apparel and accessories — including sunglasses, driving gloves and a watch — was on display. The Fiat 500 by Gucci is a collaboration between two of Italy’s top brands, Fiat and Gucci, to mark the celebration of both the 150th anniversary of the unification of Italy and Gucci’s 90th anniversary.

Fiat 500 by Gucci may be pre-ordered exclusively online until June 30, with a list price that starts at $25,350. Following its Paris debut, the Fiat 500 by Gucci will be displayed in such cities as London and Tokyo, followed by the European commercial launch in June. It will then become available in the rest of the world by the end of the year. [AutoZone99 / Auto News]

Read more...